Cold, irrefutable demographics clearly signal a traumatic intergenerational shift in political power. Statistics indicate that by the year 2020 political and economic clout will have drained from the middle-aged to the elderly, or more specifically, to the “young-old.” By the time the Baby Boom generation reaches retirement, its cohort could wield enough political and economic influence to alter political-campaign and corporate-marketing strategies, to tip the scales of the candidate selection process, and to dominate most decision-making centers. This process of power recognition and accumulation is now irreversible. The media, marketing departments, and campaign strategists are all struggling to redefine their target audience, to reassess the depth of political involvement, and to reshape their imagery to fit the new reality. Ironically, political science departments appear reluctant to restructure their course offerings so that this dramatic power transfer can be examined from a political perspective at the undergraduate level.

We make a statement by what we don't teach—by what we fail to discuss and to dissect. Realizing this, in 1987 Santa Clara University's Center of Education on Aging, in conjunction with the political science department, initiated a senior seminar with a strictly political slant on the aging dilemma. Participants chose to function as an exploratory team in the creation of a “political profile” of the aging in the Santa Clara area. Together with their individual research projects, this profile was to serve as the core of a pilot course—a model which subsequent classes and other colleges might draw upon in structuring their own format.