Norway has adopted a multi-trait selection programme within its Norwegian Red (NR) dairy cow population for over thirty years, in contrast to breeding programmes with the Holstein-Friesian (HF) breed, which have, until recently, focused primarily on milk production. As a result, evidence from Norway suggests a dairy cow population with high levels of fertility and a relatively low incidence of mastitis. Consequently, there is considerable international interest in the NR breed as a means of overcoming some of the fertility, health and longevity problems that currently exist within the HF breed. To examine the potential of the NR breed, an experiment was established on 19 commercial dairy farms to compare the production, fertility and longevity of animals of the NR and HF breed across a range of production systems.