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EXPERIENCES FROM STARTING AND RUNNING A SOFTWARE COMPANY WITHIN THE CONTEXT OF DESIGN RESEARCH

Published online by Cambridge University Press:  27 July 2021

Dag Bergsjö  and
Amer Catic
Dag Bergsjö*
Affiliation:
Chalmers University
Amer Catic
Affiliation:
Chalmers University
*
Bergsjö, Dag, Chalmers University, Sweden, dagb@chalmers.se

Abstract

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This paper deals with the story and experiences of setting up a new start-up company with the ambition to scale using a software-based product. The paper is written by researchers for researchers interested in doing the same thing. The paper concludes that it can be very beneficial for research as the startup-can be seen as a data collection machine, but to set up a start-up company, comes with unforeseen problems along the way. A few of them involves: Do not rely on rational arguments (only), when marketing your product. Expect long lead-times. Work with multiple threads and secure funding early to ensure that you can finance your startup. Finally, you need to be committed, and you have to have a strategy to manage both your research and your commercial activities.

Keywords

Market implicationsBusiness models and considerationsUser centred design
Type
Article
Information
Proceedings of the Design Society , Volume 1: ICED21 , August 2021 , pp. 1451 - 1460
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2021. Published by Cambridge University Press

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