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RELATIONS BETWEEN COGNITIVE ABILITY AND CREATIVE DESIGN QUALITY

Published online by Cambridge University Press:  19 June 2023

Yuan Yin  and
Peter Childs
Yuan Yin*
Affiliation:
Dyson School of Design Engieering, Imperial College London
Peter Childs
Affiliation:
Dyson School of Design Engieering, Imperial College London
*
YIN, Yuan, Imperial College London, United Kingdom, y.yin19@ic.ac.uk

Abstract

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The study aims to identify the relations between creative design quality and content of the memorising precedents, association, and combination of information processes in a design context. 71 participants were recruited to finish a creative design task. Think aloud and interview were conducted during and after the creative design task to understand the content of the memorising precedents, association, and combination of information processes. The 71 creative designs were then assessed by five experts in creative design. The results from this study revealed that participants who generated high-creativity design tend to memorize various topic-related precedents, associate items based on topic-related information, and combine topic-related information with products. Participants who generated low-creativity design tend to memorize characteristics of a specific space of the design topic, associate items based on specific topic-related information, and add the topic-related pattern to a product.

Keywords

CreativityDesign cognitionDesign process
Type
Article
Information
Proceedings of the Design Society , Volume 3: ICED23 , July 2023 , pp. 3055 - 3064
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2023. Published by Cambridge University Press

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