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Between Fascism and the American Dream

Advertising in Interwar Italy

Published online by Cambridge University Press:  04 January 2016

Adam Arvidsson
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Extract

Whoever arrives inNewYork and walks up “Old Broadway” will immediately find himself blinded by the royal splendour of an endless row of neon signs that silently speak of an infinity of products: from gramophones to silk stockings, from show polish to the latest theatre show. If later, before going to sleep, he decides to browse through an illustrated magazine, he will marvel at the beauty of its illustrations, at the influence that advertising has on its content; at the riches, the abundance, the importance that advertising possesses in this curious and fascinating country.

Type
Research Article
Information
Social Science History , Volume 25 , Issue 2 , summer 2001 , pp. 151 - 186
Copyright
Copyright © Social Science History Association 2001

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