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A review of French consumers purchasing patterns, perceptions and decision factors for poultry meat

Published online by Cambridge University Press:  10 March 2015

K. WALLEY ,
P. PARROTT ,
P. CUSTANCE ,
P. MELEDO-ABRAHAM  and
A. BOURDIN
K. WALLEY*
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
P. PARROTT
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
P. CUSTANCE
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
P. MELEDO-ABRAHAM
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
A. BOURDIN
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
*
Corresponding author: kwalley@harper-adams.ac.uk
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Abstract

In recent years, changing public perceptions and attitudes, as well as a hostile economic climate, have combined to potentially modify French consumer behaviour relating to poultry meat. This paper makes use of a longitudinal dataset that has been constructed through regular surveying of consumers and review information relating to purchasing patterns, perceptions and decision factors in France. These findings will be of interest to marketing practitioners as well as policy makers, academics and others with an interest in the poultry sector.

Keywords

poultry meat marketingpurchasing patternsconsumer behaviourFrench market
Type
Reviews
Information
World's Poultry Science Journal , Volume 71 , Issue 1 , March 2015 , pp. 5 - 14
Copyright
Copyright © World's Poultry Science Association 2015 

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