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The importance of national chicken meat origin in Central and South-Eastern Europe

Published online by Cambridge University Press:  20 June 2011

T. VUKASOVIČ
T. VUKASOVIČ*
Affiliation:
Perutnina Ptuj d.d., Potrčeva cesta 10, SI-2250 Ptuj, Slovenia
*
Corresponding author: tina.vukasovic@perutnina.eu
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Abstract

The article details the results of a quantitative survey which was carried out by personal interview of 3200 fresh chicken meat consumers ranging between 15 and 65 years of age and residing in the selected countries of Central and South-eastern Europe. A positive perception of fresh chicken meat was determined in all the countries sampled, with consumers reporting it as a tasty and healthy meat source. Special attention was devoted to the importance of meat origin in the purchase-decision-making process. The importance of fresh chicken meat origin in the purchase-decision-making process were evident in all analysed countries of Central and South-eastern Europe.

Keywords

consumer behaviourpurchasechicken meat
Type
Review Article
Information
World's Poultry Science Journal , Volume 67 , Issue 2 , June 2011 , pp. 237 - 242
Copyright
Copyright © World's Poultry Science Association 2011

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