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White affects and sociolinguistic activism

Published online by Cambridge University Press:  12 June 2018

Mary Bucholtz*
Affiliation:
University of California, Santa Barbara, USA
*
Address for correspondence: Mary Bucholtz, Department of Linguistics, 3432 South Hall, University of California, Santa Barbara, Santa Barbara, CA 93106-3100, USAbucholtz@ucsb.edu
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Extract

This year, undergraduates in my class ‘Language, race, and ethnicity’ carried out collaborative sociolinguistic activism projects addressing a range of issues in our community, such as racist street signs and California's ban on diacritics in personal names on official documents. Despite my and my teaching assistants’ explicit instructions that the projects should aim to effect some tangible change—the replacement of the street signs, the legalization of diacritics—many students focused instead on the more amorphous goal of ‘raising awareness’ of these issues on our campus and in the local community. As we explained, while raising the public profile of a social injustice is a necessary step toward changing it, this act alone cannot bring about change.

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This year, undergraduates in my class ‘Language, race, and ethnicity’ carried out collaborative sociolinguistic activism projects addressing a range of issues in our community, such as racist street signs and California's ban on diacritics in personal names on official documents. Despite my and my teaching assistants’ explicit instructions that the projects should aim to effect some tangible change—the replacement of the street signs, the legalization of diacritics—many students focused instead on the more amorphous goal of ‘raising awareness’ of these issues on our campus and in the local community. As we explained, while raising the public profile of a social injustice is a necessary step toward changing it, this act alone cannot bring about change.

Yet I've come to realize that in my eagerness to show students and the general public the relevance of linguistics to social justice issues, I myself may have missed the mark. There's no question that language is a key basis for the perpetuation of social injustice, and particularly racial injustice, given that race and language are inextricably bound together (Flores & Rosa Reference Flores and Rosa2015; Alim, Rickford, & Ball Reference Alim, Rickford and Ball2016; Rosa & Flores Reference Rosa and Flores2017). Understanding these processes is therefore an urgent task confronting sociocultural linguists.Footnote 1 For example, the Santa Barbara street name Indio Muerto ‘dead Indian’ not only reflects a history of violence against indigenous Californians but also represents a form of ongoing linguistic violence that continues to harm the local Native community. But redressing linguistic inequality on its own cannot redress racial inequality. Even in the highly improbable event that language could be removed from racist projects, racism, ever resourceful, would simply find a new basis for social differentiation and political subordination. To put it bluntly, when Californians of Latinx heritage are being deported indiscriminately, does the name of the street where they used to live really matter, or whether diacritics were used in their names on the deportation orders?

Sociocultural linguists use the tools of linguistics to intervene in social issues because that's what we know how to do, not because those are necessarily the best tools for the job. We know how to uncover linguistic patterns, we know how to educate others about linguistic concepts and findings, but few of us received training in how to dismantle white supremacy or in how academia often unwittingly participates in the reproduction of racism. Mark Lewis’ nuanced and constructive critique of William Labov's (Reference Labov1982) principle of error correction is therefore a much-needed wake-up call to the field: not just a call to action, but a call to critical reflection before leaping into action. He also demonstrates the necessity of using the insights of other fields to improve our own work.

Lewis rightly argues that Labov's principle is overly optimistic in its assumption that racism is driven by lack of knowledge and that remedying that lack will therefore eliminate racism. As he points out, Labov was by no means the first or only socially engaged scholar to misjudge Americans’ receptiveness to antiracist arguments, and he was certainly not alone in prematurely celebrating the power of sociolinguistic expertise to eradicate racist educational policy. The federal legal case over educational inequality that was the impetus for Labov's formulation of his principle is frequently cited as a (rare) victory for sociolinguistics in public conflicts over racialized language. But Lewis reminds readers of Geneva Smitherman's (Reference Smitherman2004) important historical retrospective of the case, which notes that the victory was more apparent in the courtroom than in the classroom.

Lewis draws on critical race theory (CRT) in his discussion of the principle of error correction, a particularly appropriate framing since both CRT and Labov's principle emerged from an engagement with the legal system around issues of racial injustice. CRT calls attention to racism as a system for producing material inequality rather than as the result of uninformed or biased beliefs; it thus provides a crucial lens for understanding the material, structural stakes of raciolinguistic ideologies (see also Flores & Chaparro Reference Flores and Chaparro2017). As Lewis notes, however, the theory of materiality that CRT espouses excludes the forms of linguistic materiality that centrally concern sociocultural linguistics (Cavanaugh & Shankar Reference Cavanaugh and Shankar2017). One kind of linguistic materiality of particular importance is affect.

Although affect may seem to be simply another manifestation of the idealist view of racism that Lewis rejects, I would argue, following researchers in multiple fields, that affects are not mere individual psychological experiences but social, material, political, and racialized phenomena that can uphold or challenge white supremacy (Ahmed Reference Ahmed2004; Berg & Ramos-Zayas Reference Berg and Ramos-Zayas2015; Ioanide Reference Ioanide2015). White affects wield guns, build walls, segregate cities, defund schools, redraw voting districts, and create racist educational policies (and racist street signs). Racism is fundamentally affective rather than rational, and thus it is not simply material self-interest that supports racism but the affective investment in whiteness (cf. Lipsitz Reference Lipsitz1998) that compels white people to cling to white supremacy at all costs.

As linguists we enter the affective battleground of racism equipped with our training in the weapons of modernity—rationality, empiricism, objectivity—yet racism resists these scientific logics. The liberal approach to sociolinguistic activism represented by the principle of error correction therefore fails not because it focuses on affects (or, more narrowly, ‘attitudes’) but because it tries to change affects with facts. Rather than coddling white affects and coaxing white people to see the sociolinguistic light, we need to use our research, teaching, and activism to expose white affects as the dangers they are to the well-being of people of color (DiAngelo Reference DiAngelo2011; Leonardo & Zembylas Reference Leonardo and Zembylas2013).

As Lewis rightly argues, in order to foster social justice, sociocultural linguistics must shift from a liberal perspective of benevolent scientific objectivity to a more politically engaged stance. However, his three valuable guiding questions to foster critical reflexivity among researchers, while valuable starting points, may overestimate the capacity of sociocultural linguists (myself very much included) to identify and interrogate the assumptions of our own work. A crucial additional component of this process of self-inquiry is suggested in the penultimate sentence of Lewis’ article: ‘the spirit of critical and collaborative reflexivity within sociolinguistics’ (Lewis, this issue, p. 342, emphasis added). Social change requires collective action, and sociocultural linguists must collaborate within and across fields as well as beyond academia not only in conducting research, but also in the more difficult effort to critique our own and others’ failures and limitations. It is only by being receptive and responsive to the critical insights of our colleagues, our students, and the communities we work with that we can move from social description to social critique to social change. And it is only by openly acknowledging the white supremacy of linguistics as a field and how our own individual racial subjectivities and affects shape our work that we can recognize and undo the racism that lies at the basis of our discipline. This is an undertaking in which white linguists have a great deal to learn from scholars of color, both within and beyond linguistics.

In short, there's only so much we can do to challenge racism in our professional capacity as linguists, at least as the discipline is currently construed—although we can and must do much more than we've done so far. We need to learn from and make common cause with scholars, activists, and community members focused on the racist legacies of settler colonialism, chattel slavery, and genocide, including educational inequality, economic disparities, and state-sponsored violence. In today's postfact era, it is more imperative than ever that we go beyond ‘raising awareness’ to linking our expert knowledge with a deeper, more explicit political engagement. Our field is in debt to Mark Lewis for reminding us of this fundamental responsibility and for offering us guidance in how to meet it.

Footnotes

*

My thanks to my graduate students in my Fall 2017 ‘Topics in sociocultural linguistics’ course for their insightful comments; any remaining deficiencies are wholly mine.

1 I use the term sociocultural linguistics as a broad cover term for the interdisciplinary field that includes sociolinguistics, linguistic anthropology, and other approaches (Bucholtz & Hall Reference Bucholtz and Hall2008).

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