A STUDY ON CORPORATE SOCIAL RESPONSIBILITY OF BANK AND FINANCIAL INSTITUTIONS IN NEPAL

This research explores the Corporate Social Responsibility (CSR) practices of banks and financial institutions in Nepal. Unlike many countries where CSR is regulated and mandatory, Nepal has adopted an optional approach, except in the industrial and banking sectors. Despite this, a growing number of businesses, particularly banks, are voluntarily engaging in CSR activities to contribute positively to society and enhance their public image. The study highlights how Nepalese banks are significant and consistent practitioners of CSR, undertaking initiatives such as free eye checkups in rural areas and the restoration of architecturally and historically significant sites. These efforts not only improve the well-being of the communities they serve but also bolster the banks' reputations among clients and customers, fostering greater social support. The research underscores the gradual shift from viewing CSR as mere charity to recognizing its strategic importance in building goodwill and social capital.