Abstract
India's water industry is on the brink of remarkable growth, expected to reach an impressive $14 billion with an annual growth rate of 18%. The nation faces severe water scarcity due to rapid urbanisation, industrialization, climate change, and ineffective water management practices. This research paper presents a comprehensive exploration of India's current water industry, identifying the key factors contributing to water shortages and delving into potential solutions. The author employs a range of research methodologies, including surveys and literature reviews, to evaluate the feasibility, economic viability, and societal impact of AWG technology within the Indian context. The initial findings indicate a high public awareness about water scarcity and a significant willingness to adopt AWG solutions. The research identifies several challenges associated with AWG technology, such as high energy consumption, dependence on climate, and potential contamination risks. The study delves into different ways to tackle these challenges, including utilizing renewable energy sources and cutting-edge purification methods. Additionally, it examines the competitive environment of the AWG market, shining a spotlight on the key players in the industry and the battle with traditional bottled water companies. This paper concludes that AWG technology offers a sustainable and innovative solution to water scarcity in India. The widespread implementation will depend on supportive government policies, ongoing technological developments, and effective marketing strategies. The results emphasize the need for a holistic approach to water management, combining technological innovations and public awareness to guarantee water security for India's future.
