Partisanship overcomes framing in shaping solar geoengineering perceptions: Evidence from a conjoint experiment

24 October 2024, Version 1
This content is an early or alternative research output and has not been peer-reviewed by Cambridge University Press at the time of posting.

Abstract

The discourse on solar geoengineering (SG) is evolving, yet public perceptions of SG as a climate change solution remain underexplored, especially in the context of today's political polarization in the United States. We examine how different SG narratives—framed as complementary, substitutive, or posing a moral hazard—interact with partisan information sources to shape public attitudes. Using a conjoint experiment with 2,000 American voters, we find that partisan alignment with the information source strongly influences trust in the messenger and support for SG, overshadowing any impact of message framing. When co-partisan sources present information, both Democrats and Republicans are more likely to trust the communicator and support SG. Despite these partisan influences, policy preferences remain consistent with ideological baselines. These findings highlight the importance of political identity in shaping perceptions of emerging climate technologies like SG, even in contexts of low public awareness.

Keywords

solar geoengineering
partisanship
climate action
misinformation
conjoint experiment

Comments

Comments are not moderated before they are posted, but they can be removed by the site moderators if they are found to be in contravention of our Commenting and Discussion Policy [opens in a new tab] - please read this policy before you post. Comments should be used for scholarly discussion of the content in question. You can find more information about how to use the commenting feature here [opens in a new tab] .
This site is protected by reCAPTCHA and the Google Privacy Policy [opens in a new tab] and Terms of Service [opens in a new tab] apply.