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8 - Know Your Audience

Published online by Cambridge University Press:  11 October 2019

Bruce J. MacFadden
Affiliation:
University of Florida
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Summary

Communication and learning professionals understand the critical importance of knowing your audience. Professional societies such as the Visitor Studies Association (VSA) have been created to specifically promote audience research within museums and other informal education settings. They also publish the peer-reviewed journal Visitor Studies, Theory, Research, and Practice that contributes knowledge to the field (VSA, 2017). This is just one example of how the professional community promotes knowing your audience; there are many more.

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Publisher: Cambridge University Press
Print publication year: 2019

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  • Know Your Audience
  • Bruce J. MacFadden, University of Florida
  • Book: Broader Impacts of Science on Society
  • Online publication: 11 October 2019
  • Chapter DOI: https://doi.org/10.1017/9781108377577.008
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  • Know Your Audience
  • Bruce J. MacFadden, University of Florida
  • Book: Broader Impacts of Science on Society
  • Online publication: 11 October 2019
  • Chapter DOI: https://doi.org/10.1017/9781108377577.008
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Know Your Audience
  • Bruce J. MacFadden, University of Florida
  • Book: Broader Impacts of Science on Society
  • Online publication: 11 October 2019
  • Chapter DOI: https://doi.org/10.1017/9781108377577.008
Available formats
×