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10 - When the ayes don't have it: supplementing an accept/reject DCE with a Case 2 best-worst scaling task

from Applications: Case 2

Published online by Cambridge University Press:  05 October 2015

Jordan J. Louviere ,
Terry N. Flynn  and
A. A. J. Marley
By
Richard T. Carson  and
Jordan J. Louviere
Jordan J. Louviere
Affiliation:
University of South Australia
Terry N. Flynn
Affiliation:
University of Western Sydney
A. A. J. Marley
Affiliation:
University of Victoria, British Columbia
Richard T. Carson
Affiliation:
University of California, San Diego
Jordan J. Louviere
Affiliation:
University of South Australia
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Best-Worst Scaling
Theory, Methods and Applications
 , pp. 191 - 224
Publisher: Cambridge University Press
Print publication year: 2015

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