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Chapter 13 - Stakeholder Theory in Management Education

from Part IV - Stakeholder Theory in Education and Practice

Published online by Cambridge University Press:  01 May 2019

By
Irene Henriques
Edited by
Jeffrey S. Harrison ,
Jay B. Barney ,
R. Edward Freeman  and
Robert A. Phillips
Jeffrey S. Harrison
Affiliation:
University of Richmond
Jay B. Barney
Affiliation:
University of Utah
R. Edward Freeman
Affiliation:
University of Virginia
Robert A. Phillips
Affiliation:
York University, Toronto
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The Cambridge Handbook of Stakeholder Theory , pp. 211 - 226
Publisher: Cambridge University Press
Print publication year: 2019

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References

Resource List

Video Cases

Seventh Generation Case

Russo, M. V. & Goldstein, D. (2007). Seventh Generation: Balancing Customer Expectations with Supply Chain Realities. oikos sustainability case collection. https://oikos-international.org/wp-content/uploads/2013/10/oikos_Cases_2007_Seventh_Generation.pdfGoogle Scholar
Information on cotton used by Seventh Generation Diapers: www.youtube.com/watch?v=H5 U-0ReBMRwGoogle Scholar

Guayakí Case

This case is accompanied by a teaching note, available to faculty only. Please send your request to . Access to the Guayakí case video hosted by VIMEO is also free and the password is in the teaching note.

For details on how to undertake a stakeholder negotiation exercise with actual stakeholders of a negotiation as coaches see:

Issue-based stakeholder negotiation exercises where actual stakeholder coaches are not present require instructors to choose a local or national issue of significance so as to heighten students’ involvement and interest. The ideal issue is one that is complex and uncertain and has many differing stakeholder perspectives as to how the problem should or should not be addressed. Examples include (1) a major labor disruption that not only affects the company and its primary stakeholders but the community as well; and (2) controversial capital investments including building on rich agricultural land, pipeline expansion, mining expansion, etc. For details on methods to engage students in an issue-based stakeholder negotiation exercise see:

Russo, M. V. & Crooke, M. (2016). Guayakí: Securing Supplies, Strengthening the Mission. oikos Case Writing Competition 2016 – Corporate Sustainability Track 1st Prize. https://oikos-international.org/wp-content/uploads/2015/06/2016_CS_free-case_Guayaki_case.pdfGoogle Scholar
Ramus, C. A. (2003). Stakeholders as Coaches: An Experiential Method for Teaching Environmental Regulatory Negotiation. Journal of Management Education, 27(2): 246–270.Google Scholar
Collins, E., & Kearins, K. (2007). Exposing students to the potential and risks of stakeholder engagement then teaching sustainability: A classroom exercise. Journal of Management Education, 31(4): 521–540.Google Scholar
Egri, C. P. (1999). The environmental round table role-play exercise: The dynamics of multi-stakeholder decision-making processes. Journal of Management Education, 23(1): 95–103.Google Scholar

Social Protest Novel

Some examples of historical social protest novels that have led to change include: The Jungle by Upton Sinclair (1906) on the terrible treatment of immigrant laborers in food processing facilities in the United States; The Feminine Mystique by Betty Friedan (1963) on the dissatisfaction of housewives across America; Invisible Man by Ralph Ellison (1947) about societal repression and African American’s community’s resulting frustrations; and Silent Spring by Rachel Carson (1962) on the serious health problems that chemical companies denied. All these novels preceded subsequent changes to the Meat Inspection Act, the Feminist movement, the Civil Rights movement, and the Environmental movement respectively.

For a discussion on how to introduce historical protest novels into a classroom setting and suggestions of social protest novels for a management classroom see:

Westerman, J. W., & Westerman, J. H. (2009). Social Protest Novels in Management Education: Using Hawk’s Nest to Enhance Stakeholder Analysis. Journal of Management Education, 33(6): 659–675.Google Scholar

Issue-Based Stakeholder Town Hall

An issue-based stakeholder town hall is a stakeholder exercise that is based on an issue that has yet to be resolved. The ideal issue is in the news, is complex, involves a company or an industry, has multiple stakeholders with differing perspectives, and is contested.

Below I provide a few examples

Pipeline expansion: Keystone XL Pipeline expansion Resource List

Students are also asked to watch a video made by the Pembina Institute (an environmental non-governmental organization) regarding the Canadian oil sands which can be found at www.pembina.org/pub/1280.

The Dakota Access Pipeline controversy is another example that can be used. For a synopsis of the issues, see the articles by

and

The impact of technology adoption on employment

Concern regarding technology replacing jobs is not news. What is news is the speed at which technology is and will replace jobs as artificial intelligence and robotic automation takes hold. Driverless vehicles, automated kiosks, robo-investing are all examples of this radical transition. This is an ideal, although uncomfortable, topic for management students to discuss. Taking on various stakeholder roles related to this issue would allow students to think through the short-term and long-term implications of an issue that may affect their future.

Suggested readings and videos:

TED-Talks by Andrew McAfee and Erik Brynjolfsson authors of:

Song’s 2011 Inside Climate News article entitled “Keystone XL Primer: How the Pipeline’s Route Could Impact the Ogallala Aquifer” http://insideclimatenews.org/news/20110811/keystone-xl-pipeline-route-ogallala-aquifer-nebraska-sandhillsGoogle Scholar
CBC news article entitled “Keystone XL pipeline delay disappoints TransCanada” http://www.cbc.ca/news/world/story/2011/11/10/keyston-pipeline-route.htmlGoogle Scholar
Mitchell, R. K., Agle, B. R., & Wood, D. J. (1997). Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts. Academy of Management Review, 22(4), 853–886.Google Scholar
Sidder, A. (2016: September 14), Understanding the Controversy Behind the Dakota Access Pipeline, Simthosonian.com. Retrieved from www.smithsonianmag.com/smart-news/understanding-controversy-behind-dakota-access-pipeline-180960450/Google Scholar
Kennedy, M. (2017: June 1), Crude Oil Begins to Flow through Controversial Dakota Access Pipeline. The two-way breaking news from NPR. Retrieved from www.npr.org/sections/thetwo-way/2017/06/01/531097758/crude-oil-begins-to-flow-through-controversial-dakota-access-pipelineGoogle Scholar
The Guardian article provides perceptual and actual data on robotic automation: www.bbc.com/future/story/20150805-will-machines-eventually-take-on-every-jobGoogle Scholar
The Economist (2016: 25 June) “Special report: The return of the machinery question” provides an excellent look at the issue and introduces students to the importance of government as an important stakeholder. www.economist.com/news/special-report/21700758-will-smarter-machines-cause-mass-unemployment-automation-and-anxietyGoogle Scholar
Brynjolfsson, E., & McAfee, A. (2011). Race against the machine, Lexington, MA: Digital Frontier Press.Google Scholar
Brynjolfsson, E., & McAfee, A. (2014). The second machine age, New York: W.W. Norton & Company. www.ted.com/talks/andrew_mcafee_what_will_future_jobs_look_likewww.ted.com/talks/erik_brynjolfsson_the_key_to_growth_race_em_with_em_the_machinesGoogle Scholar

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