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7 - Spatial Contiguity Principle

Richard E. Mayer
Affiliation:
University of California, Santa Barbara
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Summary

Spatial Contiguity Principle: Students learn better when corresponding words and pictures are presented near rather than far from each other on the page or screen.

Example: In an animation on lightning formation, captions are presented at the bottom of the screen (separated presentation) or are placed next to the event they describe in the animation (integrated presentation). In a booklet on lightning formation, the text is presented on a different page than the illustrations (separated presentation), or each paragraph is placed next to the illustration it describes (integrated presentation).

Theoretical Rationale: When corresponding words and pictures are near each other on the page or screen, learners do not have to use cognitive resources to visually search the page or screen, and learners are more likely to be able to hold them both in working memory at the same time. When corresponding words and pictures are far from each other on the page or screen, learners have to use cognitive resources to visually search the page or screen, and learners are less likely to be able to hold them both in working memory at the same time.

Empirical Rationale: In five out of five tests, learners performed better on transfer tests when corresponding text and illustrations were placed near each other on the page (or when corresponding on-screen text and animation segments were placed near each other on the screen) than when they were placed far away from each other, yielding a median effect size of d = 1.09.

Type
Chapter
Information
Multimedia Learning , pp. 135 - 152
Publisher: Cambridge University Press
Print publication year: 2009

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References

Ayres, P., & Sweller, J. (2005). The split-attention principle in multimedia learning. In Mayer, R. E. (Ed.), The Cambridge handbook of multimedia learning (pp. 135–146). New York: Cambridge University Press.CrossRefGoogle Scholar
Ginns, P. (2006). Integrating information: A meta-analysis of spatial contiguity and temporal contiguity effects. Learning and Instruction, 16, 511–525.CrossRefGoogle Scholar
*Mayer, R. E. (1989). Systematic thinking fostered by illustrations in scientific text. Journal of Educational Psychology, 81, 240–246.Google Scholar
*Mayer, R. E., Steinhoff, K., Bower, G., & Mars, R. (1995). A generative theory of textbook design: Using annotated illustrations to foster meaningful learning of science text. Educational Technology Research and Development, 43, 31–43.Google Scholar
*Moreno, R., & Mayer, R. E. (1999). Cognitive principles of multimedia learning: The role of modality and contiguity. Journal of Educational Psychology, 91, 358–368.CrossRefGoogle Scholar

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