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6 - Social Engineering and Its Discontents

The Case of the Russian Revolution

from Part II - Evolution and Involution in Social Transformations

Published online by Cambridge University Press:  03 April 2018

Brady Wagoner
Affiliation:
Aalborg University, Denmark
Fathali M. Moghaddam
Affiliation:
Georgetown University, Washington DC
Jaan Valsiner
Affiliation:
Aalborg University, Denmark
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Summary

The 1917 revolution in Russia brought to power a communist group, led by Lenin, which was smaller in size than some other active political groups, but more ruthless and determined to monopolize power. This group shared a conviction with behaviorists in the United States: the power of the environment to re-shape human behavior. In this sense, the ‘behaviorist manifesto’ put forward by the radical behaviorist John Watson (1913) in America could have been a ‘Soviet psychology manifesto’. The Russian revolutionaries took great interest in what they saw as ‘scientific psychology’ and attempted to use it as a tool for re-shaping the behavior of Russian people. Alongside psychoanalysis, behaviorism became highly influential in the Soviet Union, as attempts were made to re-shape people to become more productive in collectives, and be less motivated by ‘individual selfishness’. Reorganization of the use of space and also transformations in the education system and symbols used in the built environment were part of this effort to construct new Soviet citizens. The limited success of the Soviets to bring about the changes they desired in mass behavior raises questions about the limits, predictability, and potential of political plasticity, particularly in relation to more recent efforts to ‘nudge’ mass behavior in particular directions.
Type
Chapter
Information
The Psychology of Radical Social Change
From Rage to Revolution
, pp. 103 - 121
Publisher: Cambridge University Press
Print publication year: 2018

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