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Chapter 5 - Emotion

Published online by Cambridge University Press:  05 October 2012

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Summary

It's difficult to make political consultants cry. As experts in the art of manipulation, they've seen every move. So if you can bring them to tears, you've done something extraordinary.

In their account of the 2008 US presidential election, the journalists John Heilemann and Mark Halperin relate just such an extraordinary event involving Barack Obama's address to the Democratic National Convention. In his peroration, Obama alluded (using the technique of praeteritio discussed in the previous chapter) to the fact that he was speaking on the 45th anniversary of the Reverend Martin Luther King's ‘I have a dream’ speech on the Washington Mall in 1963 (the use of ‘but’ in epiphora in the first paragraph was a signature technique of Dr King, as Obama's speechwriting team would have known):

This country of ours has more wealth than any nation, but that's not what makes us rich. We have the most powerful military on Earth, but that's not what makes us strong. Our universities and our culture are the envy of the world, but that's not what keeps the world coming to our shores.

Instead, it is that American spirit, that American promise, that pushes us forward even when the path is uncertain; that binds us together in spite of our differences; that makes us fix our eye not on what is seen, but what is unseen, that better place around the bend.

That promise is our greatest inheritance. It's a promise I make to my daughters when I tuck them in at night and a promise that you make to yours, a promise that has led immigrants to cross oceans and pioneers to travel west, a promise that led workers to picket lines and women to reach for the ballot. [APPLAUSE]

And it is that promise that, 45 years ago today, brought Americans from every corner of this land to stand together on a mall in Washington, before Lincoln's Memorial, and hear a young preacher from Georgia speak of his dream. [APPLAUSE]

The men and women who gathered there could've heard many things. They could've heard words of anger and discord. They could've been told to succumb to the fear and frustrations of so many dreams deferred.

Type
Chapter
Information
The Art of Great Speeches
And Why We Remember Them
, pp. 124 - 153
Publisher: Cambridge University Press
Print publication year: 2010

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  • Emotion
  • Dennis Glover
  • Book: The Art of Great Speeches
  • Online publication: 05 October 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9781139151412.007
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  • Emotion
  • Dennis Glover
  • Book: The Art of Great Speeches
  • Online publication: 05 October 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9781139151412.007
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Emotion
  • Dennis Glover
  • Book: The Art of Great Speeches
  • Online publication: 05 October 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9781139151412.007
Available formats
×