Skip to main content Accessibility help
×
Hostname: page-component-77c89778f8-vsgnj Total loading time: 0 Render date: 2024-07-24T12:15:09.168Z Has data issue: false hasContentIssue false

Understanding Audience Behavior Through Statistical Evidence: London and Amsterdam in the Mid-1930s

Published online by Cambridge University Press:  12 December 2020

Get access

Summary

“Let's go and see a good picture or down to the second house at Finsbury Park or something like that, and sit in the best seats, and you buy yourself a cigar and buy me some chocolates for once, and let's do it properly. Come on, boy. What do you say?”

– Mrs. Smeeth to Mr. Smeeth in J. B. Priestley's Angel Pavement.

The two characters involved in this monologue are fictional, yet they represent to our minds a plausible account of a decision-making process involving a middle-aged couple from a working-class household deciding to go to the cinema, at a particular place, and moment in time. It is interesting to note that the main feature film on the program is not named in the monologue – it is as if the film were a backdrop to the accoutrements of the cinema and its paid attendants. Indeed one could consider that the main attraction for the two was tobacco for Mr. Smeeth and confectionery for Mrs. Smeeth.

In 1930, the year in which the novel Angel Pavement was published, the north London suburb of Finsbury Park had two cinemas: the long-established 2,092-seater Finsbury Park, which was part of the Gaumont British chain, and from September the new “atmospheric” style Astoria, seating 3,000, which would soon be taken over from its original developers by Paramount. The Finsbury Park screened films immediately they went on general release, usually some months after their London West End premiere. After their initial London suburban exhibition these films then diffused outwards in time and space to lower-order subsequent-run cinemas that tended to be distinguished by being smaller and cheaper, while screening more films each week than their higher-order counterparts. This cascade-like process continued until the bottommost level had been reached. In Great Britain during the 1930s the passage of time between major film attractions being put out on general release and being withdrawn permanently from circulation could be as long as a year, but this varied considerably, as did the number of cinemas at which any one of these films was screened.

Type
Chapter
Information
Audiences
Defining and Researching Screen Entertainment Reception
, pp. 96 - 110
Publisher: Amsterdam University Press
Print publication year: 2013

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×