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4 - Organizing for innovation

Published online by Cambridge University Press:  08 June 2018

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Summary

Learning objectives

After reading this chapter you should be able to:

  • • Discuss what is meant by innovativeness and an innovative organization.

  • • Evaluate different perspectives on how innovation can be supported in organizations.

  • • Reflect on the processes associated with cultivating a creative and innovative organizational climate.

  • • Understand the role and nature of leadership in organizational innovation.

  • • Reflect on the characteristics of creative and innovative teams.

  • • Discuss the importance of an innovation strategy.

  • • Be sensitive to the challenges associated with launching into an internal market, and associated change management processes.

  • Introduction

    This chapter draws together and develops further a number of themes that have been visited in earlier chapters in this book. Most importantly, this chapter returns to the topics of innovation management and innovation orientation and cultures which were introduced at the end of Chapter 2 and continues consideration of the organizational context for innovation. It also takes into account the nature and challenges of public sector entrepreneurship as explored in Chapter 3. Other sections focus specifically on innovation leadership, innovation teams, innovation strategy and the change management associated with innovation implementation.

    Throughout this chapter are intermingled considerations of entrepreneurship, innovation, and creativity, entrepreneurial orientation, innovation orientation and creative organizations. This approach is adopted counter to authors who see innovation and entrepreneurship as separate processes, in the belief that there is actually a considerable overlap. As Ireland, Kuratko and Morris suggest:

    Corporate entrepreneurship is a process used in established firms seeking to use innovation as the means to pursue entrepreneurial opportunities. Corporate entrepreneurship helps a firm to create new businesses through product and process innovation and market developments and fosters the strategic renewal of existing operations.

    (Ireland, Kuratko and Morris, 2006, 12)

    We add creativity into the mix because it is widely recognized to be tightly coupled with innovation (as discussed in Chapter 1), and, specifically, considerations of discussions of creative organizational climates complement those discussions associated with the characteristics of innovative organizations.

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    Publisher: Facet
    Print publication year: 2010

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