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2 - Business Models and Creating Markets

Published online by Cambridge University Press:  02 May 2024

Chander Velu
Chander Velu
Affiliation:
University of Cambridge
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Summary

How do we think creatively about creating markets with new business models? This chapter examines the role that business models play in the development of new markets. This chapter provides an overview of the theory of market creation, and the logics of competition, and discusses some of the appropriate frameworks in the context of business model innovation. The chapter will also address how senior management could refresh the cognitive framing of the dominant design in order to identify and enable business model innovation.

Type
Chapter
Information
Business Model Innovation
A Blueprint for Strategic Change
 , pp. 26 - 50
Publisher: Cambridge University Press
Print publication year: 2024

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