Book contents
- Frontmatter
- Contents
- Tables
- Figures
- Boxes
- Contributors
- Preface
- Editorial Note
- 1 Introduction: Towards a Fresh Contribution to a Critical Policy Dialogue
- Part I Setting the Scene: Evolution of Key Principles and International Dialogue
- Part II Sharpening the Focus: Sectoral Perspectives
- Part III Deepening the Dialogue: Comparative and Jurisdictional Analyses
- Part IV Drawing the Lessons: Towards International Policy Coherence
- Index
16 - Rethinking Trademarks and Competition: When is a Brand a Barrier to Market Entry?
from Part II - Sharpening the Focus: Sectoral Perspectives
Published online by Cambridge University Press: 04 June 2021
- Frontmatter
- Contents
- Tables
- Figures
- Boxes
- Contributors
- Preface
- Editorial Note
- 1 Introduction: Towards a Fresh Contribution to a Critical Policy Dialogue
- Part I Setting the Scene: Evolution of Key Principles and International Dialogue
- Part II Sharpening the Focus: Sectoral Perspectives
- Part III Deepening the Dialogue: Comparative and Jurisdictional Analyses
- Part IV Drawing the Lessons: Towards International Policy Coherence
- Index
Summary
The possible scope for competition policy safeguards in the field of trademark law has received relatively little attention from policymakers in recent years, at least by contrast with other areas of intellectual property (IP). Yet, given the significant market power afforded by brands in the contemporary marketplace, the exercise of rights by incumbent trademark owners may have a significant effect on competition.
- Type
- Chapter
- Information
- Publisher: Cambridge University PressPrint publication year: 2021