Book contents
- The Creativity Advantage
- The Creativity Advantage
- Copyright page
- Dedication
- Contents
- Preface
- Acknowledgments
- Part I The Basics of Creativity
- 1 To Define the Undefinable
- 2 From Tiny to Small
- 3 How Everyday Magic Works
- 4 Stumbling toward Genius
- 5 An Overwhelming Question
- A Small Aperitif: The Evil Elephant
- Part II The Benefits of Creativity
- Afterword
- References
- Index
3 - How Everyday Magic Works
from Part I - The Basics of Creativity
Published online by Cambridge University Press: 27 July 2023
- The Creativity Advantage
- The Creativity Advantage
- Copyright page
- Dedication
- Contents
- Preface
- Acknowledgments
- Part I The Basics of Creativity
- 1 To Define the Undefinable
- 2 From Tiny to Small
- 3 How Everyday Magic Works
- 4 Stumbling toward Genius
- 5 An Overwhelming Question
- A Small Aperitif: The Evil Elephant
- Part II The Benefits of Creativity
- Afterword
- References
- Index
Summary
This chapter explores little-c, or everyday creativity, by providing an overview of the creative process. First, Graham Wallas’s initial model, which features the concepts of incubation and insight, is discussed. Then J. P. Guilford’s creative problem-solving model and subsequent additions and revisions are highlighted. I talk about the importance of problem finding before proceeding to the well-known concepts of divergent and convergent thinking. I proceed to discuss Paul Torrance and the Torrance Tests of Creative Thinking, along with other divergent thinking measures. I finish up with a quick mention of associational thinking and the Remote Associates Test.
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- Information
- The Creativity Advantage , pp. 31 - 45Publisher: Cambridge University PressPrint publication year: 2023