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Part II - The Creativity Templates

Published online by Cambridge University Press:  03 May 2010

Jacob Goldenberg
Affiliation:
Hebrew University of Jerusalem
David Mazursky
Affiliation:
Hebrew University of Jerusalem
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Summary

Creativity Templates are codes embedded in the product itself and in trends observed in its evolution. Those Templates that are more successful and effective are likely to underlie products that survived well. Thus, the Templates may be used in the framework of creative thinking. The well-defined sequence of operations that underlie the change between previous and current product versions enables the construction of a prescribed procedure of invention. In Part II the derivations of four of these templates – Attribute Dependency, Replacement, Displacement and Component Control – are described and illustrated. Subsequently, for each of the four templates an operational prescription is provided.

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Publisher: Cambridge University Press
Print publication year: 2002

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