Skip to main content Accessibility help
×
Hostname: page-component-84b7d79bbc-7nlkj Total loading time: 0 Render date: 2024-07-25T14:40:38.599Z Has data issue: false hasContentIssue false

15 - Sponsoring Authorial Impact: The Case of Ingo Schulze

Published online by Cambridge University Press:  18 February 2023

Get access

Summary

ON 4 NOVEMBER 2007, DRESDEN-BORN AUTHOR Ingo Schulze (b. 1962) won the Thüringer Literaturpreis (Thüringen Literary Prize). Awarded in Weimar, the prize celebrated Schulze’s status as “einer der bedeutendsten Prosaautoren im heutigen Deutschland” (one of the most significant prose authors in contemporary Germany). The prize jury — consisting of representatives from Thüringen’s Literarische Gesellschaft (Literary Society) — praised in particular the ability of Schulze’s fiction to capture the changes that had accompanied the collapse of socialism. However, it was also these changes that provided the focus for Schulze’s less-than-grateful acceptance speech. Rather than use the occasion to express his gratitude for a prize worth 6000 euros, Schulze criticized the manner of the prize’s sponsorship — by energy giant E.ON — deeming it evidence of a postunification tendency toward what he controversially termed the “Refeudalisierung des Kulturbetriebes” (refeudalization of the culture industry). The award represented for Schulze a “Zwiespalt” (inner conflict): he was thrilled that Thüringen, in which Altenburg (where he once lived and worked) is located, should deem his work worthy of a prize, but its sponsorship — indeed, its “Mäzenatentum” (patronage) — by E. ON raised uncomfortable questions for him as both citizen and author. To Schulze’s mind, Thüringen’s decision to finance its literary prize using a commercial sponsor compromised Germany’s sovereignty: in effect, the state was abdicating power to commerce in the field of art and culture (as well as in health, education, and transport). In addition, his acceptance of the Thüringer Literaturpreis placed him in a similarly dependent position, his ability to negotiate an autonomous authorial identity being undermined by his function as a “Werbeträger” (walking advertisement) for E.ON.

The fallout from Schulze’s speech occupied both the mainstream and the specialist literary press for the following six months, particularly his charge of “refeudalization.” For several commentators, the charge drew particular attention to the question of artistic autonomy in a country increasingly reliant on Kultursponsoring (defined here specifically as commercial sponsorship of the arts). Schulze’s depiction of a state fostering a premodern relationship with art was not, however, universally welcomed. On the night of his speech, Thüringen’s state secretary for culture, professor Walter Bauer-Wabnegg, is reported to have expressed his extreme displeasure by waving his finger angrily at the author as soon as his speech was over, and Bauer-Wabnegg’s public castigation of Schulze was not limited to the occasion of the prize-giving.

Type
Chapter
Information
Cultural Impact in the German Context
Studies in Transmission, Reception, and Influence
, pp. 278 - 294
Publisher: Boydell & Brewer
Print publication year: 2010

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×