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1 - The Forgotten Bond: The CBS production of Casino Royale (1954)

Published online by Cambridge University Press:  20 November 2020

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Summary

Abstract

In 1954, the US television network CBS broadcast a live studio dramatization of Casino Royale as an instalment of its drama anthology series Climax! Casino Royale was long thought to be “lost” and is still regarded as something of a curio item in the history of James Bond adaptations for the screen. This chapter offers a critical reassessment of the 1954 CBS production of Casino Royale by placing it in the institutional and aesthetic contexts of American television drama in the 1950s. In doing so, it argues that the Americanization of James Bond (played by American actor Barry Nelson) may be seen as part of a strategy of the cultural repositioning of the James Bond character for American consumption.

Keywords: Casino Royale; Climax!; CBS; tv-adaptation; Barry Nelson; Ian Fleming

The first screen adaptation of Ian Fleming's James Bond was not Eon Productions’ film of Dr. No (UK: Terence Young) in 1962 but a live studio dramatization of Casino Royale broadcast on the American CBS television network on October 21, 1954. The one-hour drama was part of the network's anthology series Climax!, broadcast Thursday evenings at 8:30 pm Eastern Standard Time. For many years Casino Royale, in common with much live television drama of the period, was thought to be “lost,” but a kinescope recording was discovered in the early 1980s and the “first James Bond film” again became available for public view. It was aired on the cable station TBS in 1992 and was subsequently released on VHS in the United States and Britain. While it is no longer “lost,” however, the television Casino Royale remains a marginal text in James Bond and Ian Fleming related scholarship, despite the burgeoning academic interest both in adaptation studies and in Bond as a multi-media franchise.

On one level the critical neglect of Casino Royale might simply be due to the still widely-held perception that it was a cheaply-made and shoddy production. It would be fair to say that it is little regarded within the Bond fan culture. Steven Jay Rubin (1981, 2), for example, refers to it as “the feeble American television drama.”

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Chapter
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The Cultural Life of James Bond
Specters of 007
, pp. 25 - 40
Publisher: Amsterdam University Press
Print publication year: 2020

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