In 1975, public health sociologist Gerry Stimson drew attention to the importance of the images produced in the advertising of psychopharmaceutical drugs in medical journals, and claimed that the individuals used in such depictions portrayed ‘the typical person who has the illness’. He then went on to suggest that, not only did women appear in pictures more often than men, but that the images reflected 'a limited view of a woman's role … women are shown as dependent – the victims of circumstances’. This argument has been developed by a number of authors since the 1970s. Ruth Cooperstock, for example, argued that physicians' perceptions of female patients were, at least in part, influenced by pharmaceutical advertising and its ‘pejorative attitudes’ toward women. Ludmilla Jordanova, while making the case for a move away from accounts of women and mental illness that emphasize their subordination and oppression, still maintained that drugs for psychiatric conditions were ‘advertised with a clear sexual association with women'. Writing more recently in the United States, Jonathan Metzl has produced a close analysis of representations of psychotropic medications in sources from American print culture from 1950.