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7 - Cultural industries

Published online by Cambridge University Press:  05 February 2014

David Throsby
Affiliation:
Macquarie University, Sydney
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Summary

A chief source of the high prices paid to writers and, perhaps, the most profitable literary novelty of the nineteenth century [in Paris], was the newspaper serialization of their novels. Alexandre Dumas père wrote 100,000 lines a year for Le Siècle at 1.50 francs a line. Eugène Sue was paid 100,000 by Le Constitutional for The Wandering Jew … In turn serialized literature proved a tremendous circulation builder … An inevitable outgrowth of this was the use of publicity stunts and the fabrication of customer intrigue and anxiety as a means of merchandising literature. At times the publication of a serial novel was interrupted without explanation in order to create the impression that the author was ill and, perhaps, unable to produce the next installment when, in fact, the novel had been written and delivered in advance … ‘Industrialised literature’… happens to describe well the methods of its greatest practitioner, Alexandre Dumas, père, who kept a stable of ghost writers readying manuscripts for his signature. In one of the literary jokes of the period the elder Dumas asks his son, also a novelist, ‘Have you seen my latest work?’ and Dumas fils answers, ‘No, father, have you?’

(César Graña, Bohemian versus Bourgeois, 1964)
Type
Chapter
Information
Economics and Culture , pp. 110 - 136
Publisher: Cambridge University Press
Print publication year: 2000

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  • Cultural industries
  • David Throsby, Macquarie University, Sydney
  • Book: Economics and Culture
  • Online publication: 05 February 2014
  • Chapter DOI: https://doi.org/10.1017/CBO9781107590106.008
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  • Cultural industries
  • David Throsby, Macquarie University, Sydney
  • Book: Economics and Culture
  • Online publication: 05 February 2014
  • Chapter DOI: https://doi.org/10.1017/CBO9781107590106.008
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Cultural industries
  • David Throsby, Macquarie University, Sydney
  • Book: Economics and Culture
  • Online publication: 05 February 2014
  • Chapter DOI: https://doi.org/10.1017/CBO9781107590106.008
Available formats
×