![](http://static.cambridge.org/content/id/urn:cambridge.org:id:book:9781783303854/resource/name/9781783303854i.jpg)
Book contents
- Frontmatter
- Contents
- Figures
- Tables
- Introduction
- 1 The need for a professional approach to engagement
- 2 Strategic marketing planning for engagement
- 3 Ambition: the basis for all activity
- 4 Understanding users and potential users
- 5 Identifying value and segmentation
- 6 Managing stakeholder engagement
- 7 Making choices and creating engaging offers
- 8 Crafting engaging messages
- 9 Effective marketing channels for engaging messages
- 10 Digital channels and engagement
- 11 Evaluating the response to engagement activity
- 12 How to give marketing and engagement the best chance of success
- References
- Recommended reading
- Index
- Frontmatter
- Contents
- Figures
- Tables
- Introduction
- 1 The need for a professional approach to engagement
- 2 Strategic marketing planning for engagement
- 3 Ambition: the basis for all activity
- 4 Understanding users and potential users
- 5 Identifying value and segmentation
- 6 Managing stakeholder engagement
- 7 Making choices and creating engaging offers
- 8 Crafting engaging messages
- 9 Effective marketing channels for engaging messages
- 10 Digital channels and engagement
- 11 Evaluating the response to engagement activity
- 12 How to give marketing and engagement the best chance of success
- References
- Recommended reading
- Index
Summary
![Image of the first page of this content. For PDF version, please use the ‘Save PDF’ preceeding this image.'](https://static.cambridge.org/content/id/urn%3Acambridge.org%3Aid%3Abook%3A9781783303854/resource/name/firstPage-9781783303854pre_pi-vi_CBO.jpg)
- Type
- Chapter
- Information
- Engaging your Community through Active Strategic MarketingA practical guide for librarians and information professionals, pp. i - viPublisher: FacetPrint publication year: 2021