On June 12, 2018, BBC News published an online article with the provocativelede, “How does a ruler defeat bloodthirsty invaders, secure akingdom and lay the foundations for England—and then almost getwritten out of history? Be a woman, that’s how. Exactly 1,100 yearsafter her death Aethelflaed, Lady of the Mercians, is emerging from theshadows.” Written to observe the 1,100-year anniversary ofÆthelflæd’s death, the piece gives a succinct overviewof her political career in the early tenth century, along with a short videoclip that features street interviews with British citizens, most of whomhave no idea who this “warrior queen” was. The articleexhibits several hallmarks of recent coverage of Æthelflæd inpopular media: she was an singular woman of her time, exceptional for herachievements in a world dominated by men; she was a successful warrior orwar-leader in the fight against the Vikings; she has been nearly forgottenby history; and she is only now beginning to receive the attention shedeserves. These ideas are not new. Indeed, they have been recurrent motifsin representations of Æthelflæd since at least the earlytwelfth century. Writers have long issued pleas to rememberÆthelflæd—through the recirculation of key primary andsecondary sources, the elaboration of those materials, and finally thecreation of new content that then feeds back into the system.