Skip to main content Accessibility help
×
Hostname: page-component-77c89778f8-rkxrd Total loading time: 0 Render date: 2024-07-22T13:38:46.513Z Has data issue: false hasContentIssue false

9 - Impersonal Influence and the Mass Society Tradition

Published online by Cambridge University Press:  05 June 2012

Diana C. Mutz
Affiliation:
University of Wisconsin, Madison
Get access

Summary

The term “mass society” has fallen out of usage. Nonetheless, the basic tenets of mass society theory are alive and well as we approach the twenty-first century. For example, the recent work of Robert Putnam (1995) argues that television has caused both a decline in civic involvement and a decrease in the extent to which people trust one another. Although evidence of these claims remains ambiguous to date, both arguments are clearly within the mass society tradition; mass media are conceptualized as displacing close-knit interpersonal networks and thus producing an alienated public. Likewise, concerns surrounding “stunted public discourse” and the need to revitalize public deliberation (e.g., Fishkin 1991, 1995) testify to the perseverance of these same themes in contemporary political theory. Recent books by Lasch (1995) and Elshtain (1995) also posit that conversation is a thing of the past, and that “the death of public discourse” is imminent. Democracy is said to have a future only if “citizens come back out of their bunkers and start talk-ing” (Gray 1995: 1). Political observers readily view the past as an era in which the public actively informed itself and talked endlessly about political topics on a day-to-day basis (e.g. Bloom 1987). Likewise, the burgeoning collection of studies of social capital call for reinvigorating face-to-face associations and promoting denser interpersonal networks of mutual trust as the key to democratic success.

Type
Chapter
Information
Impersonal Influence
How Perceptions of Mass Collectives Affect Political Attitudes
, pp. 267 - 296
Publisher: Cambridge University Press
Print publication year: 1998

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×