Book contents
- Frontmatter
- Contents
- Preface
- Professor Elżbieta Mańczak-Wohlfeld’s Publications
- Tabula gratulatoria
- Bilingual Learners’ Dictionaries in the Lexicographic Landscape
- Feel Free To… A Comparative Study of Phraseological Borrowing
- What’s in a Name? Does the Proliferation of Pejorative Terms Such as Denglis(c)h and Similar Items in German Attest to Neo-puristic Attitudes Towards Anglicisms?
- English in Confrontation with Languages and Cultural Heritage of Asian Countries: Promotion or Threat?
- Slavic Dirъ in the Arab-Muslim Geographical Literature
- Linguistic Landscapes: The Multilingual Cityscape of Kraków
- On Russenorsk -om in Particular and on Etymology and Creolistics in General
- Ponglish in the British Isles: A Few Sociolinguistic Remarks on the Issue
- Language Contact and Identity: Three Possible Scenarios
- European Echoes of English, South African Style?
- Open Spelling of Nominal Compounds in Contemporary Swedish and the Question of English Influence
- To -s or Not to -s? Plural Marking on Anglicisms in Spoken German
- Classification of Pseudo-anglicisms in Japanese
- Underdeterminacy, Indeterminacy and Speaker’s Intentions
- Globalisation and the Linguistic and Cultural Changes in Poland Within the Last Seventy Years
- Playful Pleas(e): Formal and Functional Adaptations of English Please in Serbian
- Gustaf Peringer’s Karaim Biblical Material Revisited. A Linguistic Commentary on a Text Sample from 1691
- Yiddish Borrowings in American English: Slavic Connections
- Linguistic Trespassing: Observations on Multilingual Europe
- Why is He Who Tells the Truth Chased Out of Nine Villages: The Number Nine in Turkish Language and Culture
- English Cyber- Words Across European Languages
- Beliefs and Customs in the Phrasematics of the Podtatrze (Sub-Tatra) Region
- Graphic and Orthotypographic Aspects of Anglicisms in the Field of Sports
- Language Contact and Null Subjects: The Past Tense in Kashubian
- Slavic Languages in Contact, 3: The Methodological Importance of Balkan Slavic for Turkish Historical Dialectology, or Croatian and Serbian neimar, Bulgarian maimar(in) ‘Chief Architect’
- Indirect Language Contact and the Celtic Elements in Polish
- (I’m) Just Saying and (Tak) Tylko Mówię: A Parallel Corpus Study
- News on Instagram: The Use of the Social Medium by The Guardian and Gazeta Wyborcza
- Vowel Adaptation in English Words in Slovak
- Foreign Influences in Polish Dialectal Plant Names
- Hipsterskie fashionistki keżualowo drinkują na klabingu w Lądku… English Borrowings in Informal Polish and Their Lexical Fields
- On Maximality Modification in the Psych Domain: Evidence from Polish
- Formal Variance in Polish Adjectival Anglicisms
English in Confrontation with Languages and Cultural Heritage of Asian Countries: Promotion or Threat?
Published online by Cambridge University Press: 14 October 2023
- Frontmatter
- Contents
- Preface
- Professor Elżbieta Mańczak-Wohlfeld’s Publications
- Tabula gratulatoria
- Bilingual Learners’ Dictionaries in the Lexicographic Landscape
- Feel Free To… A Comparative Study of Phraseological Borrowing
- What’s in a Name? Does the Proliferation of Pejorative Terms Such as Denglis(c)h and Similar Items in German Attest to Neo-puristic Attitudes Towards Anglicisms?
- English in Confrontation with Languages and Cultural Heritage of Asian Countries: Promotion or Threat?
- Slavic Dirъ in the Arab-Muslim Geographical Literature
- Linguistic Landscapes: The Multilingual Cityscape of Kraków
- On Russenorsk -om in Particular and on Etymology and Creolistics in General
- Ponglish in the British Isles: A Few Sociolinguistic Remarks on the Issue
- Language Contact and Identity: Three Possible Scenarios
- European Echoes of English, South African Style?
- Open Spelling of Nominal Compounds in Contemporary Swedish and the Question of English Influence
- To -s or Not to -s? Plural Marking on Anglicisms in Spoken German
- Classification of Pseudo-anglicisms in Japanese
- Underdeterminacy, Indeterminacy and Speaker’s Intentions
- Globalisation and the Linguistic and Cultural Changes in Poland Within the Last Seventy Years
- Playful Pleas(e): Formal and Functional Adaptations of English Please in Serbian
- Gustaf Peringer’s Karaim Biblical Material Revisited. A Linguistic Commentary on a Text Sample from 1691
- Yiddish Borrowings in American English: Slavic Connections
- Linguistic Trespassing: Observations on Multilingual Europe
- Why is He Who Tells the Truth Chased Out of Nine Villages: The Number Nine in Turkish Language and Culture
- English Cyber- Words Across European Languages
- Beliefs and Customs in the Phrasematics of the Podtatrze (Sub-Tatra) Region
- Graphic and Orthotypographic Aspects of Anglicisms in the Field of Sports
- Language Contact and Null Subjects: The Past Tense in Kashubian
- Slavic Languages in Contact, 3: The Methodological Importance of Balkan Slavic for Turkish Historical Dialectology, or Croatian and Serbian neimar, Bulgarian maimar(in) ‘Chief Architect’
- Indirect Language Contact and the Celtic Elements in Polish
- (I’m) Just Saying and (Tak) Tylko Mówię: A Parallel Corpus Study
- News on Instagram: The Use of the Social Medium by The Guardian and Gazeta Wyborcza
- Vowel Adaptation in English Words in Slovak
- Foreign Influences in Polish Dialectal Plant Names
- Hipsterskie fashionistki keżualowo drinkują na klabingu w Lądku… English Borrowings in Informal Polish and Their Lexical Fields
- On Maximality Modification in the Psych Domain: Evidence from Polish
- Formal Variance in Polish Adjectival Anglicisms
Summary
Introduction – heritage as a broad context of interpretation
Our discussion will merge three related frameworks: 1) studies on languages in contact (loanwords, hybridisation); 2) studies on cultural and national heritage, where heritage is perceived by the author as a sui generis pragmatic context indispensable in an interpretation of all kinds of texts of culture; and 3) studies on linguistic landscape (LL) and multimodal communication, which leads to the emergence of semiotic landscape (SL), constructed out of verbal and non-verbal components situated in a specific space. As such, the article positions itself at the crossroads of linguistics proper, sociolinguistics, social semiotics and transcultural studies.
The ponderings on the impact of the English language on two selected Asian languages and cultures – Nepali and Malay – will provide the material that oversteps the limits of purely linguistic considerations and is pertinent to the question what really is understood by the term cultural heritage and to what extent we are prepared to defend it in the age of globalisation/ glocalisation. Heritage is a complex phenomenon, not infrequently understood in an emotional way, burdened with political and/or religious connotations, with a sometimes uncritically accepted historical and cultural setting. David Lowenthal has a word of warning in this respect:
[…] heritage relies on revealed faith rather than rational proof. We elect and exalt our legacy not by weighing its claims to truth, but in feeling that it must be right. (Lowenthal 1996/1998: 2)
In what follows, I intend to treat heritage in an objective way, as a very broadly conceived pragmatic factor, in fact a cluster of national, historical, religious, cultural, socio-economic and political/ideological ideas and values, indispensable in imparting meaning to all kinds of semiotic texts – verbal, non-verbal and mixed (cf. Chrzanowska-Kluczewska 2018). Lowenthal (1998: 3) completes the aforementioned list by pointing out that: “History, tradition, memory, myth, and memoir variously join us with what has passed, with forebears, with our own earlier selves”.
Vernacular languages, albeit not explicitly mentioned, constitute a substantial part of heritage, thus equally deserving protection, yet in a reasonable manner, compatible with specific national, social and economic interests.
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- Languages in Contact and ContrastA Festschrift for Professor Elżbieta Mańczak-Wohlfeld on the Occasion of Her 70th Birthday, pp. 85 - 112Publisher: Jagiellonian University PressPrint publication year: 2020