Book contents
- Frontmatter
- Contents
- Introduction
- 1 Making Media: Production, Practices, and Professions
- Production
- Research
- 2 Media Industries: A Decade in Review
- 3 Media Production Research and the Challenge of Normativity
- 4 Access and Mistrust in Media Industries Research
- 5 Cultural and Creative Industries and the Political Economy of Communication
- 6 The Platformization of Making Media
- Economics and Management
- 7 The Disappearing Product and the New Intermediaries
- 8 Value Production in Media Industries and Everyday Life
- 9 Transformation and Innovation of Media Business Models
- 10 Shifts in Consumer Engagement and Media Business Models
- 11 Media Industries’ Management Characteristics and Challenges in a Converging Digital World
- Policy
- 12 Global Media Industries and Media Policy
- 13 Media Concentration in the Age of the Internet and Mobile Phones
- Practices
- Innovation
- 14 Making (Sense of) Media Innovations
- 15 Start-up Ecosystems Between Affordance Networks, Symbolic Form, and Cultural Practice
- Work Conditions
- 16 Precarity in Media Work
- 17 Making It in a Freelance World
- 18 Diversity and Opportunity in the Media Industries
- 19 Labour and the Next Internet
- Affective Labour
- 20 Affective Labour and Media Work
- 21 Affective Qualities of Creative Labour
- 22 A Business of One or Nurturing the Craft: Who are You?
- Professions
- Music
- 23 Music in Times of Streaming: Transformation and Debate
- 24 Popular Music, Streaming, and Promotional Media: Enduring and Emerging Industrial Logics
- Television
- 25 Show Me the Money: How Revenue Strategies Change the Creative Possibilities of Internet-Distributed Television
- 26 Flexibility, Innovation, and Precarity in the Television Industry
- Social Media
- 27 Creator Management in the Social Media Entertainment Industry
- 28 #Dreamjob: The Promises and Perils of a Creative Career in Social Media
- Public Relations and Advertising
- 29 Redefining Advertising in a Changing Media Landscape
- 30 Perceptions and Realities of the Integration of Advertising and Public Relations
- Digital Games
- 31 Game Production Logics at Work: Convergence and Divergence
- 32 Reflections on the Shifts and Swerves of the Global Games Industry
- Journalism
- 33 ‘It Never Stops’: The Implicit Norm of Working Long Hours in Entrepreneurial Journalism
- 34 Transmedia Production: Key Steps in Creating a Storyworld
- Conclusion
- 35 Making Media: Observations and Futures
- Author Biographies
25 - Show Me the Money: How Revenue Strategies Change the Creative Possibilities of Internet-Distributed Television
Published online by Cambridge University Press: 24 November 2020
- Frontmatter
- Contents
- Introduction
- 1 Making Media: Production, Practices, and Professions
- Production
- Research
- 2 Media Industries: A Decade in Review
- 3 Media Production Research and the Challenge of Normativity
- 4 Access and Mistrust in Media Industries Research
- 5 Cultural and Creative Industries and the Political Economy of Communication
- 6 The Platformization of Making Media
- Economics and Management
- 7 The Disappearing Product and the New Intermediaries
- 8 Value Production in Media Industries and Everyday Life
- 9 Transformation and Innovation of Media Business Models
- 10 Shifts in Consumer Engagement and Media Business Models
- 11 Media Industries’ Management Characteristics and Challenges in a Converging Digital World
- Policy
- 12 Global Media Industries and Media Policy
- 13 Media Concentration in the Age of the Internet and Mobile Phones
- Practices
- Innovation
- 14 Making (Sense of) Media Innovations
- 15 Start-up Ecosystems Between Affordance Networks, Symbolic Form, and Cultural Practice
- Work Conditions
- 16 Precarity in Media Work
- 17 Making It in a Freelance World
- 18 Diversity and Opportunity in the Media Industries
- 19 Labour and the Next Internet
- Affective Labour
- 20 Affective Labour and Media Work
- 21 Affective Qualities of Creative Labour
- 22 A Business of One or Nurturing the Craft: Who are You?
- Professions
- Music
- 23 Music in Times of Streaming: Transformation and Debate
- 24 Popular Music, Streaming, and Promotional Media: Enduring and Emerging Industrial Logics
- Television
- 25 Show Me the Money: How Revenue Strategies Change the Creative Possibilities of Internet-Distributed Television
- 26 Flexibility, Innovation, and Precarity in the Television Industry
- Social Media
- 27 Creator Management in the Social Media Entertainment Industry
- 28 #Dreamjob: The Promises and Perils of a Creative Career in Social Media
- Public Relations and Advertising
- 29 Redefining Advertising in a Changing Media Landscape
- 30 Perceptions and Realities of the Integration of Advertising and Public Relations
- Digital Games
- 31 Game Production Logics at Work: Convergence and Divergence
- 32 Reflections on the Shifts and Swerves of the Global Games Industry
- Journalism
- 33 ‘It Never Stops’: The Implicit Norm of Working Long Hours in Entrepreneurial Journalism
- 34 Transmedia Production: Key Steps in Creating a Storyworld
- Conclusion
- 35 Making Media: Observations and Futures
- Author Biographies
Summary
The impact of digitization is not isolated to technological change, but also affects revenue models and financing strategies. This, in turn, influences the programming strategies and content of media. Taking the example of subscriber-funded services HBO and Netflix, this chapter discusses how revenue models and financing strategies shape media content.
Introduction
Digital production technologies have changed practices and possibilities for creatives working in media industries in many ways. But digitization – a process impacting the industries at least since the early 1990s – also introduces profound adjustments to media distribution that have implications for what these industries produce. Capabilities such as personalized, on-demand access are among the affordances of digital technologies that change how viewers/readers/listeners engage with much contemporary media and allow experiences different from previous forms of media making and circulation.
Digitization has also introduced many less obvious adjustments that are related, although not obviously connected to technological change. It also affects revenue models and financing strategies – among many other things – which simultaneously adjust. Changing revenue models and financing strategies matter very much to commercial media production because such adjustments shift definitions of success and alter creative workers’ incentive structures, which, in turn, redefine the parameters of the creative goods that can be produced within a commercial mandate. New distributors such as Netflix and Amazon Video are entering legacy industries and adopting different practices to create a more diverse array of industrial norms.
The implications of internet distribution now affect all media industries, but not in precisely the same ways. Those seeking to work in the media industries today must thus understand the practices already in place, as well as those just emerging to most effectively negotiate workplaces and opportunities.
This chapter illustrates how the differences among various revenue models and financing strategies establish various measures of success that encourage different types of creative goods. It draws from the case of television to illustrate how changing revenue models and financing strategies affect creative possibilities – what is and can be produced.
- Type
- Chapter
- Information
- Making MediaProduction, Practices, and Professions, pp. 337 - 346Publisher: Amsterdam University PressPrint publication year: 2019