For the ruling coalition, the Barisan Nasional, the issues centred on the continuity of rule which the coalition and its predecessor, the Alliance, had provided since independence in 1957. It pointed to its own record of service, prudent policies, and management. In choosing as its theme “Peace, Stability, and Prosperity”, the Barisan Nasional highlighted the fact that it had found the correct formula to form the multi-ethnic government and that it had the experience of governing, in contrast to the hastily formed opposition coalition which had got together solely for the sake of winning seats in the election. In addition, the Barisan emphasized that the like-minded leadership among its partners had ensured that inter-ethnic relations were kept on an even keel.

At the launching of the Barisan manifesto, Mahathir, the Chairman, emphasized that the consensual style of work by the “moderate” leaders in the coalition had been largely responsible for the peace, stability, and security in the country and this in turn had made possible the rapid strides in the economy as well as the much improved standard of living of the people. Among other issues, the 14-point manifesto also pledged to:

1. (i) uphold democracy in the country by continuing to allow “free and fair” elections, and freedom of expression “as long as they did not instigate racial or religious conflicts”;

2. (ii) uphold the independence of the judiciary;

3. (iii) continue with the present policy of a liberal, open economy to encourage growth, higher wages and to create employment opportunities;

4. (iv) maintain prudent financial policies to make the country an attractive investment centre;

5. (v) allow the continuation of Chinese and Tamil primary schools in their present character; and

6. (vi) maintain Islam as the official religion of the country and at the same time guarantee the freedom of worship of other religions as stated in the constitution.

In the effort to get its message across, the Barisan repeatedly warned the electorate that they should not risk a change of government as they might put the past achievements of the country and their good life in jeopardy.