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7 - Communication across cultures

Richard M. Steers ,
Carlos J. Sanchez-Runde  and
Luciara Nardon
Richard M. Steers
Affiliation:
University of Oregon
Carlos J. Sanchez-Runde
Affiliation:
IESE Business School, Barcelona
Luciara Nardon
Affiliation:
Carleton University, Ottawa
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Summary

A different language is not just a dictionary of words, sounds, and syntax. It is a different way of interpreting reality, refined by the generations that developed the language.

Federico Fellini Filmmaker and director, Italy

Whatever the culture, there's a tongue in our head. Some use it, some hold it, and some bite it. For the French it is a rapier, thrusting in attack; the English, using it defensively, mumble a vague and confusing reply; for Italians and Spaniards it is an instrument of eloquence; Finns and East Asians throw you with their constructive silence. Silence is a form of speech, so don't interrupt it.

Richard D. Lewis Communications consultant, UK

Namasté is a common greeting used on the Indian subcontinent. It literally means “I bow to you,” and is used as an expression of deep respect in India and Nepal by Hindus, Jains, and Buddhists. In these cultures, the word (from the ancient Sanskrit) is spoken at the beginning of a conversation, accompanied by a slight bow made with hands pressed together, palms touching and fingers pointed upwards, in front of the chest. This silent gesture can also be performed wordlessly and carry the same meaning, as is often done at the close of a conversation. As such, namasté is a form of both verbal and non-verbal communication. When used appropriately, it signals parties to a conversation that the people involved likely understand something about prevailing social norms and values. They are one of “us,” and a bond is easily formed.

Type
Chapter
Information
Management across Cultures
Challenges and Strategies
 , pp. 199 - 240
Publisher: Cambridge University Press
Print publication year: 2010

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