Common values for people in an organization are a set of the values that the people associated with the given organization adopt, accept and want to execute together. Rather frequently, the values that are significant for the given organization are created by its founders who express in them their own hierarchy of values, as well as ideals and dreams, while also the desire to instigate in the organization and the world around it their own particle of good. They subsequently try to select such top-managers whose ideals are shared and create the impression of individuals capable and determined to realize them, together with the people selected by them.

Such a perception of common values is more frequently termed corporate values even in organizations that are not corporations, or more seldom core values. If the process of selection of “adjusting to” and accepting common values in an organization is run skilfully, thus on a sufficiently wide scale, the common values may be an additional element that connects people that are associated with the given organization constituting one of the factors of motivational impact and a significant element of culture. Likewise, they may also facilitate management and make it both easier and more effective. The significant factors and conditions of success are as follows:

The notion and values constitute the first element of the widely perceived mission of the organization at hand, “something for the spirit”. Of course, not all organizations formulate their missions in a broader manner (if at all), while not all work on educating and adhering to the common values.