Book contents
- Frontmatter
- Contents
- List of figures
- List of tables
- List of boxes
- Preface
- 1 Introduction
- 2 Look before you leap
- 3 Manage guanxi strategically
- 4 Select an entry mode
- 5 Form an alliance
- 6 Negotiating with Chinese partners
- 7 Production operations management
- 8 Marketing management
- 9 Human resource management
- 10 The protection of intellectual property rights
- 11 Corporate finance considerations
- References
- Index
Contents
Published online by Cambridge University Press: 05 June 2012
- Frontmatter
- Contents
- List of figures
- List of tables
- List of boxes
- Preface
- 1 Introduction
- 2 Look before you leap
- 3 Manage guanxi strategically
- 4 Select an entry mode
- 5 Form an alliance
- 6 Negotiating with Chinese partners
- 7 Production operations management
- 8 Marketing management
- 9 Human resource management
- 10 The protection of intellectual property rights
- 11 Corporate finance considerations
- References
- Index
Summary
- Type
- Chapter
- Information
- Managing International Business in China , pp. v - viiPublisher: Cambridge University PressPrint publication year: 2007