To say that meaning is a process of communication involving signs raises the question: What is meant by “signs”? Apparently, material artifacts are the most concrete things that surround us in our homes: We can point to them, look at them, touch them, sit on some of them, sometimes we even bump into them and thus are forceably reminded of their materiality. One might wonder if signs or symbols refer only to things such as crucifixes, trophies, diplomas, or wedding rings, whose main function – if they, indeed, have any – is to represent something like religion, achievements, or relationships. A wedding ring on someone's hand, for example, is a sign of attachment, just as a trophy tells of its winner's prowess and the family's pride in displaying it. But what about other types of objects that seem to have a more clear-cut function, such as television sets or furniture? Do these things also qualify as “signs”? From our perspective they can provide just as many meanings as a crucifix or trophy. Television sets certainly have a utilitarian significance, although a person could live without them. However, the utility of a television set derives from its status as a means for entertainment and information and from the fact that in our culture about one-quarter of a person's waking day is spent watching television. Thus television sets both represent one of the most important beliefs in American culture as to how people should spend their time (and money) and are signs of the way Americans invest a significant portion of their daily attention.