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13 - The Big Spin: Strategic Communication and the Transformation of Pluralist Democracy

Published online by Cambridge University Press:  05 June 2012

W. Lance Bennett
Affiliation:
University of Washington
Robert M. Entman
Affiliation:
North Carolina State University
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Summary

Among the several competing notions of how democracy functions, pluralism – the idea that the views of citizens are effectively and equitably represented through competing organized interests – has long held special appeal. The pluralist model is often offered as the democratic ideal in cases such as the United States, where interest formations do not display the broad structural coherence of the “corporatism” common to many European nations. Our analysis applies primarily to the United States, but we draw upon important efforts to bridge the theoretical gap between pluralist and corporatist systems, including Putnam's comparative analyses of civic group life in the United States (1995) and Italy (1993), and, most importantly, Dahl's (1989) general theory of polyarchy.

Dahl defines a general continuum of polyarchy (rule by many), ranging between voter selection of officials in free and fair elections at the lower limit, and an upper limit defined as the democratic ideal of equal governance by all. This ideal is approximated by equal control of the policy agenda and equal opportunity for inclusion in policy decision processes (1989, p. 222). Like many democratic theorists before him, Dahl regards the quality and communication of political information as central to the evolution of democracy. What is relevant for our purposes is that Dahl identifies an informational dilemma common to most advanced polyarchic systems – the capture of many policy processes and decisions by policy elites whose information gives them an exclusive power (i.e., power that often excludes general publics) in complex decisions. Dahl argues that if polyarchy is to evolve beyond a state of capture by policy elites, the key lies in maximizing the free flow of information in the policy process.

Type
Chapter
Information
Mediated Politics
Communication in the Future of Democracy
, pp. 279 - 298
Publisher: Cambridge University Press
Print publication year: 2000

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