The Moral Marketplace Book contents
- Frontmatter
- Dedication
- Miscellenous Frontmatter
- Contents
- Acknowledgements
- Introduction: Behold, the social entrepreneur
- 1 The man who invented a chicken: Introducing a global generation of entrepreneurial social activists
- 2 Raising the voices of girl-children: Pyramids, incubators and the fight for equality
- 3 The incredible rise of co-operatives: Conscious consumption… slow fashion… ethical exploration… and more…
- 4 How do you know you are making a difference? The metrics and measures that keep the social entrepreneuron-mission
- 5 A trip to the favela: The death and life of traditional charity
- 6 Inside the social enterprise city: How change happens, locally and globally
- 7 The bull market of the greater good: Fact, fiction and the rise of big-money activism
- 8 The digital device in the wall: #peoplepower meets the block-chain
- 9 Reclaiming the heart of government: Power in the age of the moral marketplace
- Conclusion: Creating a new kind of capitalism
- Notes and references
- Index
5 - A trip to the favela: The death and life of traditional charity
Published online by Cambridge University Press: 21 April 2023
- Frontmatter
- Dedication
- Miscellenous Frontmatter
- Contents
- Acknowledgements
- Introduction: Behold, the social entrepreneur
- 1 The man who invented a chicken: Introducing a global generation of entrepreneurial social activists
- 2 Raising the voices of girl-children: Pyramids, incubators and the fight for equality
- 3 The incredible rise of co-operatives: Conscious consumption… slow fashion… ethical exploration… and more…
- 4 How do you know you are making a difference? The metrics and measures that keep the social entrepreneuron-mission
- 5 A trip to the favela: The death and life of traditional charity
- 6 Inside the social enterprise city: How change happens, locally and globally
- 7 The bull market of the greater good: Fact, fiction and the rise of big-money activism
- 8 The digital device in the wall: #peoplepower meets the block-chain
- 9 Reclaiming the heart of government: Power in the age of the moral marketplace
- Conclusion: Creating a new kind of capitalism
- Notes and references
- Index
Summary
WALT: ‘But it’s charity, Skylar’
SKYLAR: ‘You say that like it’s some sort of a terrible thing ...’
Scene from AMC’s Breaking Bad
The original social entrepreneurs
Daniela Barone Soares is trying to remember her childhood in Sao Paulo, Brazil and she alights on her time working at a children’s home in the favela, a local community of slum-dwellings, in the mid-1980s. She was aged about 12 at the time.
“I remember that day in the favela. We were there to help these kids. We stayed all day and they didn’t know me and I was pretty useless to be honest. I was reading them stories, playing with them, cleaning up after them, just helping out, you know?
And then it was the end of the day and I had to go. I was leaving and a bunch of them surrounded me and hugged me really close and wouldn’t let me leave, they wouldn’t let me move even! I couldn’t believe it. And they were saying ‘sister, sister, stay’. Just holding me really tight.”
She pulls her arms close around her.
“I was crying, I was in tears! But I had to go, I was only there for a day. I wasn’t anyone special, I was just another volunteer from the school. And that was that. At that time, there was nothing more I thought that I could do about it.”
Years later, Barone Soares would travel from Sao Paulo to take a degree at Harvard Business School. From there she moved on to working in the corporate world, before making a big change and becoming part of the senior team at the international charity Save the Children. Then, when the opportunity to lead a relatively new organisation by the name of Impetus Trust came along, she found what for all these years she had been looking for.
Impetus Trust was one of the pioneers in a sub-movement of social entrepreneurs known as venture philanthropy, and she would find, in its theory and practice, an idea that would help her come to terms with the bittersweet memory of that occasion, all those years ago, in Brazil.
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- The Moral MarketplaceHow Mission-Driven Millennials and Social Entrepreneurs are Changing Our World, pp. 108 - 136Publisher: Bristol University PressPrint publication year: 2018