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Preface

Published online by Cambridge University Press:  05 June 2012

David Easley
Affiliation:
Cornell University, New York
Jon Kleinberg
Affiliation:
Cornell University, New York
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Summary

Over the past decade, there has been a growing public fascination with the complex “connectedness” of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet and the Web, in the ease with which global communication now takes place, and in the ability of news and information as well as epidemics and financial crises to spread around the world with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which each of our decisions can have subtle consequences for the outcomes of everyone else.

Motivated by these developments in the world, there has been a coming-together of multiple scientific disciplines in an effort to understand how highly connected systems operate. Each discipline has contributed techniques and perspectives that are characteristically its own, and the resulting research effort exhibits an intriguing blend of these different flavors. From computer science and applied mathematics has come a framework for reasoning about how complexity arises, often unexpectedly, in systems that we design; from economics has come a perspective on how people's behavior is affected by incentives and by their expectations about the behavior of others; and from sociology and the social sciences have come insights into the characteristic structures and interactions that arise within groups and populations. The resulting synthesis of ideas suggests the beginnings of a new area of study, focusing on the phenomena that take place within complex social, economic, and technological systems.

Type
Chapter
Information
Networks, Crowds, and Markets
Reasoning about a Highly Connected World
, pp. xi - xvi
Publisher: Cambridge University Press
Print publication year: 2010

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  • Preface
  • David Easley, Cornell University, New York, Jon Kleinberg, Cornell University, New York
  • Book: Networks, Crowds, and Markets
  • Online publication: 05 June 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9780511761942.001
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  • Preface
  • David Easley, Cornell University, New York, Jon Kleinberg, Cornell University, New York
  • Book: Networks, Crowds, and Markets
  • Online publication: 05 June 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9780511761942.001
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Preface
  • David Easley, Cornell University, New York, Jon Kleinberg, Cornell University, New York
  • Book: Networks, Crowds, and Markets
  • Online publication: 05 June 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9780511761942.001
Available formats
×