Skip to main content Accessibility help
×
Hostname: page-component-77c89778f8-vpsfw Total loading time: 0 Render date: 2024-07-21T08:48:33.225Z Has data issue: false hasContentIssue false

Foreword

Published online by Cambridge University Press:  13 January 2010

Michael Yaziji
Affiliation:
IMD, Lausanne
Jonathan Doh
Affiliation:
Villanova University, Pennsylvania
Stuart L. Hart
Affiliation:
S.C. Johnson Chair in Sustainable Global Enterprise Johnson Graduate School of Management Cornell University Ithaca, NY USA
Get access

Summary

This book could not have come at a more propitious time. With the global financial meltdown, sub-prime mortgage mess, collapse of the auto sector and escalating concerns about abrupt climate change, it is clear that “business-as-usual” strategies will simply not suffice. Never has stakeholder engagement and collaboration with civil society been more important. Indeed, the twenty-first century appears to demand nothing less than a new, more inclusive approach to capitalism that promotes “mutual value” for not only companies, customers and suppliers, but also communities and the environment.

Luckily for us, Michael Yaziji and Jonathan Doh provide a welcome roadmap for how to both understand this transformation and to benefit from it competitively. In NGOs and Corporations they first explain why non-governmental organizations (NGOs) have exploded onto the scene over the past two decades. They provide a lucid model for both explaining and predicting the emergence of civil society based upon underlying conditions at the national and global level.

Next, the authors provide a classification of NGOs so as to better organize our thinking about the different strategies and types of actors, and the range of ways that corporations and NGOs interact. They make a strong case that “social” risk is now as significant strategically as “political” or “technological” risk. In so doing, they provide a model for predicting which types of firms are most likely to be the target of NGO campaigns of “delegitimation.”

Type
Chapter
Information
NGOs and Corporations
Conflict and Collaboration
, pp. xvii - xviii
Publisher: Cambridge University Press
Print publication year: 2009

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

  • Foreword
    • By Stuart L. Hart, S.C. Johnson Chair in Sustainable Global Enterprise Johnson Graduate School of Management Cornell University Ithaca, NY USA
  • Michael Yaziji, Jonathan Doh, Villanova University, Pennsylvania
  • Book: NGOs and Corporations
  • Online publication: 13 January 2010
  • Chapter DOI: https://doi.org/10.1017/CBO9780511626708.002
Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

  • Foreword
    • By Stuart L. Hart, S.C. Johnson Chair in Sustainable Global Enterprise Johnson Graduate School of Management Cornell University Ithaca, NY USA
  • Michael Yaziji, Jonathan Doh, Villanova University, Pennsylvania
  • Book: NGOs and Corporations
  • Online publication: 13 January 2010
  • Chapter DOI: https://doi.org/10.1017/CBO9780511626708.002
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Foreword
    • By Stuart L. Hart, S.C. Johnson Chair in Sustainable Global Enterprise Johnson Graduate School of Management Cornell University Ithaca, NY USA
  • Michael Yaziji, Jonathan Doh, Villanova University, Pennsylvania
  • Book: NGOs and Corporations
  • Online publication: 13 January 2010
  • Chapter DOI: https://doi.org/10.1017/CBO9780511626708.002
Available formats
×