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8 - Peripheral Movidas: Cannibalizing Galicia

from Part 3 - Global Sounds

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Summary

Galicia pasó de exportar “latas de sardina” a emerger como competencia

que había que tener en cuenta en el ámbito de la creatividad.

‘Galicia went from exporting “sardine cans” to emerging as a competent

player that had to be taken into account in the area of creativity.’

Fernando Franco, Periféricos

Una ciudad que intenta superar el franquismo sumida en una cruda reconversión

industrial, con enormes desigualdades sociales a la orden del día y aires de

libertad brotando a borbotones por todas las esquinas. Un contexto propicio

para el desafío, la transgresión, la imaginación, el surrealismo o la ironía

[…] Una ciudad epicentro de la movida gallega, ese babel de estilos que

marcó para siempre una de las épocas más creativas de nuestra historia …

‘A city trying to overcome Francoism in the midst of a severe industrial

reconversion, with great social inequalities everywhere and airs of freedom

bubbling over with force on every street corner. A propitious context for

confrontation, transgression, imagination, surrealism, or irony […] A

city that was the epicenter of the movida gallega, a babel of styles that

defined forever one of the most creative periods of our history …’

Periféricos.

Con reconversión ou sen reconversión, Vigo é unha nación.

‘With the reconversion or without the reconversion, Vigo is a nation.’

Os Resentidos

The modern transformation of Galician culture, from exporting “cans of sardines” to exporting images, music sounds, and fashionable concepts in the 1980s, could be seen as indicative of a significant paradigmatic shift from the industrial era to a postindustrial phase of postmodernity. The commercial image of the “can of sardines” has often been recycled in Galician contemporary visual arts and graphic design, conveying ironically both the specter of industrial decay and the construction from its ashes of modern new forms of Galician identity. It is in itself a sign of cultural reconversion. The meanings conveyed in this symbolic image, with its implicit Galicianization of Andy Warhol's iconic Campbell's soup can, suggest the cultural transformation of a Galicia associated with the old and decaying industrial past into a new form of Galicianess redefined creatively within the scope of pop culture.

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Chapter
Information
Peripheral Visions / Global Sounds
From Galicia to the World
, pp. 209 - 238
Publisher: Liverpool University Press
Print publication year: 2017

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