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5 - From the Age of the Crowd to the Global Age

from Part I - Roots of Revolution

Published online by Cambridge University Press:  03 April 2018

Brady Wagoner
Affiliation:
Aalborg University, Denmark
Fathali M. Moghaddam
Affiliation:
Georgetown University, Washington DC
Jaan Valsiner
Affiliation:
Aalborg University, Denmark
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Summary

This chapter outlines a crowd psychology for the 21st century that includes processes of collective memory and globalization. The argument begins by outlining the main characteristics of crowd thinking, especially the importance of ideational images for forging affective group attachments and motivating action in a common direction. It proceeds to elaborate the important place of a group’s traditions in crowd theory with the concept of collective memory, where a reservoir of past images serves to orient action in the present thus moderating social changes. In a globalized world, images are quickly transmitted around the world, where they enter into the social-politic dynamics of different localities, becoming symbols for new causes. Under these conditions an uprising in one part of the world can spark one elsewhere. Some of these images and symbols may even become a part of global collective memory. Finally, the chapter highlights how Moghaddam’s concept of ‘mutual radicalization’ can be read through the lens of globalized crowd psychology.
Type
Chapter
Information
The Psychology of Radical Social Change
From Rage to Revolution
, pp. 86 - 100
Publisher: Cambridge University Press
Print publication year: 2018

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