Public trust in business is one of the most important but least understood issues for business leaders, public officials, employees, NGOs and other key stakeholders. This book provides much-needed thinking on the topic. Drawing on the expertise of an international array of experts from academic disciplines including business, sociology, political science and philosophy, it explores long-term strategies for building and maintaining public trust in business. The authors look to new ways of moving forward, by carefully blending the latest academic research with conclusions for future research and practice. They address core drivers of public trust, how to manage it effectively, the consequences of low public trust, and how best to address trust challenges and repair trust when it has been lost. This is a must-read for business practitioners, policy makers and students taking courses in corporate social responsibility or business ethics.

''Love all, trust a few', said Shakespeare. The idea of trust, invoked often in personal relations, is also a powerful force in business relations, as Public Trust in Business with a stellar cast of authors confirms.'

Thomas Donaldson - Mark O. Winkelman Professor of Legal Studies and Business Ethics, Wharton School, University of Pennsylvania

'Last decade’s financial crisis and Great Recession deeply shook the public’s trust in business, prompting corporate leaders to re-examine how their companies can sustain and, when necessary, restore their credibility with the public. Public Trust in Business provides an excellent examination of these critical issues, offering valuable insights on the economy, corporate governance and the public’s view of business.’

John Engler - President of the Business Roundtable

‘Business has enormous potential to help solve the world’s toughest problems. The relationships that companies have with stakeholders, including the public, can maximize or limit their capacity for positive social impact and financial success. Trust is absolutely critical for achieving these kinds of results. This book provides important insights for business leaders seeking to meet this challenge.’

R. Edward Freeman - Elis and Signe Olsson Professor of Business Administration, Darden School of Business, University of Virginia