Book contents
- Frontmatter
- Contents
- List of figures
- List of tables
- Preface
- 1 Introduction and outline of the book
- 2 Features of marketing research data
- 3 A continuous dependent variable
- 4 A binomial dependent variable
- 5 An unordered multinomial dependent variable
- 6 An ordered multinomial dependent variable
- 7 A limited dependent variable
- 8 A duration dependent variable
- Appendix
- Bibliography
- Author index
- Subject index
Bibliography
Published online by Cambridge University Press: 06 July 2010
- Frontmatter
- Contents
- List of figures
- List of tables
- Preface
- 1 Introduction and outline of the book
- 2 Features of marketing research data
- 3 A continuous dependent variable
- 4 A binomial dependent variable
- 5 An unordered multinomial dependent variable
- 6 An ordered multinomial dependent variable
- 7 A limited dependent variable
- 8 A duration dependent variable
- Appendix
- Bibliography
- Author index
- Subject index
Summary
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- Type
- Chapter
- Information
- Quantitative Models in Marketing Research , pp. 196 - 201Publisher: Cambridge University PressPrint publication year: 2001