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16 - United Kingdom

from Phase IV

Published online by Cambridge University Press:  15 August 2009

Norman Sartorius
Affiliation:
Université de Genève
Hugh Schulze
Affiliation:
C/Change Inc
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Summary

As the World Psychiatric Association (WPA) Programme continued to establish new Local Action Groups in new countries in 1998, Professors Graham Thornicroft, Peter Huxley and Vanessa Pinfold of the Institute of Psychiatry were in conversations with the National Schizophrenia Fellowship in the UK (since that time, the National Schizophrenia Fellowship has been renamed Rethink Mental Illness). Dr Pinfold describes the challenges faced with anti-stigma efforts in her country:

In the UK, there are many initiatives to fight stigma and discrimination because of mental illness – both at a national level through government mental health promotion campaigns and voluntary sector groups, and at a local level, using targeted programmes. Very few of these initiatives, however, are ever thoroughly evaluated. The WPA Programme in the UK, based firstly in West Kent sought to develop and evaluate educational anti-stigma interventions with several target groups.

The WPA Global Programme offered a framework to investigate the challenges of fighting stigma and discrimination, while operating in dialogue and comparing results with other members of the global effort. To systematically assess their own effort, the coordinators of the Local Action Group established a three-phase approach.

The first phase, scheduled for August 2000 to January 2002, was to introduce a targeted campaign in West Kent. Based on successful results of that intervention, the programme would be expanded to four other sites in the UK with an evaluation of results in August 2003.

Type
Chapter
Information
Reducing the Stigma of Mental Illness
A Report from a Global Association
, pp. 133 - 138
Publisher: Cambridge University Press
Print publication year: 2005

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