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11 - Health communication in South Africa: a visual study of posters, billboards and grassroots media

from Part IV - Applications / case studies

Published online by Cambridge University Press:  05 September 2015

Luc Pauwels
Affiliation:
Universiteit Antwerpen, Belgium
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Reframing Visual Social Science
Towards a More Visual Sociology and Anthropology
, pp. 236 - 254
Publisher: Cambridge University Press
Print publication year: 2015

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References

Albrecht, H., Bergman, H., Diederich, G., Grober, E., Hofman, V. and Keller, P. (1990) Agricultural Extension, Vol. 2: Examples and Background Materials. Eschborn: BMZ/GTZ.Google Scholar
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De Lange, R. (2000) ‘The Effect of Culture on the Efficacy of Pictures in Developing Communities: A Review of Certain Research and Some Guiding Principles.’ Journal of Visual Literacy 20(1): 5972.CrossRefGoogle Scholar
Epskamp, K. (1992) Cross-Cultural Interpretations of Cartoons and Drawings. The Empowerment of Culture: Development Communication and Popular Media. CESO paperback No. 17. The Hague: Centre for the Study of Education in Developing Countries (CESO).Google Scholar
Fuglesang, A. (1982), About Understanding: Ideas and Observations on Cross-Cultural Communication. Uppsala: Dag Hammarskjöld Foundation.Google Scholar
Markova, I. and Power, K. (1992) ‘Audience Response to Health Messages about Aids.’ In: Edgar, T., Fitzpatrick, M. A. and Freimuth, V. S. (eds.) AIDS: A Communication Perspective. Hillsdale, NJ: Lawrence Erlbaum Associates, pp. 111–30.Google Scholar
McGrath, J. (1995) ‘The Gatekeeping Process: The Right Combinations to Unlock the Gates.’ In: Maibach, E. and Parrott, R. L. (eds.) Designing Health Messages: Approaches from Communication Theory and Public Health Practice. Thousand Oaks, CA: Sage, pp. 199217,CrossRefGoogle Scholar
Pauwels, L. (1993) ‘The Visual Essay: Affinities and Divergences between the Social Scientific and the Social Documentary Modes.’ Visual Anthropology 6: 199210.CrossRefGoogle Scholar
Witte, K., Cameron, K. A., Lapinski, M. K. and Nzyuko, S. (1998) ‘A Theoretically Based Evaluation of HIV/AIDS Prevention Campaigns along the Trans-Africa Highway in Kenya.’ Journal of Health Communication 3: 345–63.CrossRefGoogle ScholarPubMed
Zimmer, A. and Zimmer, F. (1978) Visual Literacy in Communication: Designing for Development. Teheran/London: International Institute for Adult Literacy Methods/Hulton Educational Publishers.Google Scholar

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