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13 - Hearing but not listening: why charities fail

Published online by Cambridge University Press:  20 January 2022

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Summary

Dorothy Rowe is a psychologist and writer. Her books include The real meaning of money. All her work is based on the research into the operation of the brain and the senses of perception which shows that, since we are physically incapable of seeing reality directly, we are always engaged in creating interpretations or meanings. Since such meanings can come only from our experience, and since no two people ever have the same experience, no two people ever see anything in exactly the same way. It is on this basis that Dorothy Rowe analyses why we behave as we do.

Vast sums of donors’ money have been wasted because the donors did not take the time and trouble to understand how the people they wanted to help saw themselves and their world. Gaining such an understanding usually threatens the donors’ world view, and so they prefer to believe that they know best. We often see the same thing happen in our personal lives.

I was ill recently, nothing life-threatening but it was quite debilitating with intermittent bouts of severe pain. Two friends, separately, chose to help me. Without asking me, the first friend decided what it was that I needed. I found myself side-lined and, from the way she was treating me, I feared that my friend thought that I had become senile. Meanwhile she created havoc around me. Finally she departed, and I was left to pick up the pieces. The following week, still ill, I went to visit the other friend. She listened carefully to my account of my illness and she observed me closely. She learned very quickly to see the change in my expression that indicated that the pain was returning. Then, without fuss, comment or advice, she made everything simple and comfortable for me. We lived quietly, talking when I wanted to talk, being quiet when I wanted to be quiet. When I expressed an interest in having some soup she unobtrusively prepared a bowl of soup that was nourishing and comforting. She laughingly assured me that making soup was a selfish act because there was nothing she enjoyed more than cooking for other people. I left her home feeling comforted and physically much better.

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Publisher: Bristol University Press
Print publication year: 2004

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