This chapter analyzes how theater’s appearance in London’s daily newspapers altered readers’ perceptions of theater as a public experience. Though newspapers had been present in Britain throughout the eighteenth century, the 1770s saw the founding of significant new ventures such as the Times, Morning Chronicle and Morning Post. By the 1790s, these papers had cultivated vast circulations by combining—on a scale unseen before—local advertising with comprehensive accounts of national and foreign events. With close attention to the newspaper’s textual form, I demonstrate how theater’s appearance in both the newspaper’s advertising and reporting discourses (play notices, reviews, accounts of theater riots) affected reading audiences’ imagined and actual connections to Britain’s theatrical world.