Skip to main content Accessibility help
×
Hostname: page-component-77c89778f8-m42fx Total loading time: 0 Render date: 2024-07-19T18:19:50.071Z Has data issue: false hasContentIssue false
This chapter is part of a book that is no longer available to purchase from Cambridge Core

3 - Marketing Empire: The Western Design and Conquest of Jamaica

Get access

Summary

In December 1654, Oliver Cromwell's Protectorate government launched a campaign against the Spanish empire known as the ‘Western Design’. Under the joint command of Generals Robert Venables and William Penn, the goal was to capture Hispaniola and use the island as a base for further expansion into Spanish territory. From the establishment of the Commonwealth in 1649 the English army and navy could point to a string of ‘providential’ victories: the overthrow of Charles I and the institution of monarchy; the conquests of Ireland and Scotland; naval success in the first Anglo-Dutch war. In these campaigns, the press proved to be as valuable a weapon as the use of conventional arms. Official declarations, news reports and pamphlet accounts heralded the march of war and accompanied the troops, framing each conflict as a Protestant war. With the Design, Cromwell had initiated an offensive against Spain, against the heart of the Catholic world and the pillar of the Roman Church. The strike against the Spanish empire, however, drew little fanfare. No martial statements trumpeted the launch, no public pronouncements outlining the reasons for, and objectives of, the attack accompanied the departure, no printed accounts emerged to contextualize the Design and generate enthusiasm for its mission. The official silence would, it was hoped, reduce the possibility that Spanish territories would be prepared for attack. Rumours spread on both sides of the Atlantic, conflicting and contradictory news reports emerged and circulated verbally, in manuscript and in print, but for seven months the Protectorate government refused to publicly disclose the fleet's destination and objectives.

As the months passed, the anticipated confirmation of victory at Hispaniola never arrived. At last, in late July 1655, what came instead was news of a humiliating defeat at Hispaniola, followed by the conquest of Jamaica. For Cromwell, the Hispaniola defeat raised a chilling question: how could a Protector who styled himself as a champion of the Protestant faith, whose army claimed victory over a long list of popish foes, who trusted that providence would lead his troops in battle against England's historic enemy, be dealt such a severe chastisement? Cromwell's deep disappointment with the outcome at Hispaniola overshadowed the capture of Jamaica, and ongoing hardships at the new colony did little to alleviate his anxiety.

Type
Chapter
Information
Selling Cromwell's Wars
Media, Empire and Godly Warfare, 1650–1658
, pp. 69 - 98
Publisher: Pickering & Chatto
First published in: 2014

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×